CFA is an integral part of the community it serves and sponsorships and partnerships can provide mutually beneficial relationships with other organisations.
We value our reputation and brand as a trusted and respected emergency service, responsible for protecting communities across Victoria.
As a Victorian Government agency, CFA complies with the requirements of the Victorian Government Sponsorship Policy.
CFA may engage in sponsorships and strategic partnerships for a range of purposes, which may include, but are not limited to:
- Increasing public engagement for the promotion of fire safety and awareness
- Attracting more volunteers and firefighters to the organisation
- Building or enhancing relationships with high-risk communities
- Encouraging and promoting diversity and inclusion
- Increasing CFA’s brand exposure and enhancing its reputation among Victorians.
All sponsorships (including corporate sponsorships) and strategic partnerships must align with our mission and strategic objectives and be assessed against CFA’s sponsorship and partnership criteria.
If you have any enquiries about engaging in a strategic partnership or sponsorship with CFA, please email cfacommunications@cfa.vic.gov.au.
Page last updated: Tuesday, 10 February 2026 12:22:33 PM